EAC Trade Fair 2019 at Kigali,Rwanda

MSEA Participation in The 20th Edition Of The Jua Kali/Nguvu Kazi Exhibition In Kigali Rwanda.

The 20th edition of the annual East Africa Community Micro, Small and Medium Enterprises (MSE) trade fair, formerly known as Jua Kali Nguvu Kazi was held at Gikondo Expo Grounds in Kigali, Rwanda. The exhibition is held annually on rotational basis between the member states bringing together artisans from the 6 EAC Partner States comprising of Burundi, Kenya, Rwanda, South Sudan, Tanzania and Rwanda.

One of the goals under MSEA’s strategic plan is to facilitate MSEs to participate in county, national, regional and international exhibitions and trade fairs. MSEA facilitated a delegation of 196 Kenyan MSEs to exhibit in the Kenya Pavilion representing 20 counties. The facilitation included transport logistics for products to the exhibition venue, cross-border entry, support and subsidized booth charges.

MSEA participation began 3 months prior to the event with the call for applications through MSE associations throughout the country. MSEs filled out a form and presented samples of the products they intended to exhibit. This activity was coordinated by MSEA field officers who received the applications and vetted the products to ensure they met the set criteria which included originality, creativity and innovation in the products. MSEA received over 348 applications for the same out of which the 196 MSEs were selected.


Thereafter, MSEA organized orientation for the MSE where they were informed on the logistics of how their products would be transported. MSEA went round the country through various pick up points to collect the products. The MSEs organized for their own personal transport except those that were facilitated by their County Governments. Upon arrival, booths at the Kenya Pavilion were allocated by lottery to ensure fairness, however the lottery was categorized into the subsectors. This was to make sure there was order in the pavilion.

Each country had its own day to showcase their culture. During Kenya day, the exhibitors showcased the Kenyan rich culture through songs, dances and cultural regalia. After the Kenya day, MSEA in collaboration with the organizing committee had planned a dinner for the Kenyan exhibitors. Among those who attendees were: PS State Department of Industrialization Dr. Francis Owino, Nyeri Deputy Governor Dr. Carol Karugu, MSEA board Members and MSEA CEO Mr. Henry Rithaa.

Contact Us

  • Utalii House, Utalii Lane, 10th Floor, Nairobi
  • +254 (20) 3340006 / +254700666000 / +254(0)770 666 000
  • info@msea.go.ke
  • complaints@msea.go.ke:-For any complaints
  • P.O. Box 48823–00100 Nairobi

Subscribe Now

Subscribe for updates on vacancies, tender opportunities and other MSEA updates
We do not spam your inbox.